Today, I was getting dressed, and I put on a pair of Lululemon leggings…as I do nearly every day. As I was doing so, I was actually thinking about all the stupid shit the company has done lately, and how it’s a bummer, because I did/do/did really like them. I like their branding, I like their clothes, I like their free classes, and I love their branding. But then there’s, you know, the whole Ayn Rand thing. And the murder. And the see-through pants. And them being dumb in Dallas. And their founder and board chairman saying if your Lululemon pants don’t last, it’s because your thighs rub together. And knowing that he’s not only sexist…it’s kinda widely accepted that he’s racist too.
So, mainly I was thinking, I’M ASHAMED OF LIKING THESE PANTS SO MUCH, PLEASE STOP ACTING LIKE ASSHOLES. I was remembering the good old days when I could openly state that I liked Lululemon and admit that I gave them my money. Now just opening their emails feels like a dirty little secret. I actually haven’t bought anything there in months (thanks to a combination of shame and budget) but this morning, I was pondering whether I should ask for new leggings for Christmas, or if it was time to find someone else to pay $99 for yoga pants.
(Side note: please don’t tell me that Old Navy and Target yoga pants work “just as well” and then flash all the dollar bills you’re saving in front of my face. Literally every article I’ve read recently about Lululemon’s issues has commenters making that point in the most smug and unhelpful way possible. That is awesome for them, but believe me when I say that I tried. I wore Old Navy pants for about four years, and then I switched to Target’s Champion pants for several more years, and with both brands, I was replacing my workout pants once a year because they all faded and shrunk so quickly. And they weren’t even that awesome when I first bought them. I’m not saying anyone has to spend $99 on yoga pants — and I’d certainly like to spend less than that, although yoga pants are basically all I wear and I don’t buy new clothes, well, ever – but I am saying that the go-to cheap brands don’t work for me and the Lululemon pants do. Also, the CEO of Old Navy may not be a known racist but let’s not pretend that Old Navy is some shining example of a corporation doing good.)
My point is: Lululemon and me, man. It’s complicated.
Anyway, just in time for me to add the leggings to my Christmas list, Lululemon has done gone and named a new CEO, Laurent Potdevin (who is MALE, by the way…I saw a few news outlets reporting the new CEO was a “she” named “Lauren”). Meanwhile, “Chip” (the founder) will no longer be Chairman of the Board. Lululemon made this announcement in a video that I’m still deciding how to feel about (suggestions welcome). Potdevin is the former president of TOMS, which makes me think either Lululemon has decided to stop being shitty…or TOMS has secretly been shitty all along. I’m hoping it’s the former (I don’t even own TOMS, I just want to believe) but I’m going to hold out on shopping at Lululemon again until the company can prove it’s done acting ridiculous. Let’s give this a few months and see how it goes.